201 Curriculum Outline

Target Audience
201 Workshop is intended for intermediate level social networkers. Attendees will have proactive experience with social networks and are participating in LinkedIn and Facebook. Attendees are also involved in Twitter and or have a conceptual knowledge of Twitter. Most utilize the basic functionalities for social networking. Some have utilized the supporting applications and features available in LinkedIn and Facebook. Few understand how to organize and filter platform specific applications to achieve focused end results. Very few use/understand how or why to connect separate social networking platform applications and communication together.

Guidelines

• What is your current use and understanding of communication in social networks?  LinkedIn, Facebook, Twitter and niche social networks. Do you have a consistent online identity? Online interactions have become not only an extension of ourselves but have become integrated with our offline interactions and very much reflect who we are.
• Get to know folks online that you couldn’t meet offline. This is particularly useful for folks geographically spread out.  
  • Advocates use social networking to provide practical and emotional support to each other while spreading their message.
  • Professionals find support among peers within their industry.
• The number of social media tools can be overwhelming.  Find a few that meet your needs and do not feel guilty for not using the latest and greatest.  Unless you love experimenting with new tools, let the early adopters work out the kinks and promote the greatest new tools.
• Mix your personal and professional lives in a conscientious manner. You define your online persona. Interact online the same as you would with a new colleague in a coffee shop.
• When posting work related content be careful to avoid salesy posts. Post useful information, resources and references to how you conduct your work.
• The more an organization's staff/members/board/advocates understand how to use social networking professionally: 
  • The more likely each is to integrate promotion of the organization into his/her social networking, and
  • The more likely each is to encourage his/her network to become actively engaged in the organization.

LinkedIn

• Structure - based upon individual professional profiles.
  • Profile - you
  • Home - your network
• Purpose - To be found, to find, & warm introductions
• Social environment
  • Offline equivalent
• Profile review
  • Basic Information, Summary, Experience, Additional Information – keywords, succinct, action verbs, outcomes
  • Picture
  • Personal URL
  • Status Updates
• Connecting
  • Who?
    • Quality over quantity
    • Connections reflect upon you
  • How to Build Your Network
• Recommendations
  • Giving
  • Receiving
• Promote your Profile with LinkedIn Graphic
• Searching
  • Individuals
  • Keywords
  • Groups
• Groups
  • Creating
  • Participating
  • Content
• Applications
• Settings
  • Add all email addresses
  • Profile views

Facebook

• Structure - based upon the individual.
  • Profile - you
  • Home - your network
• Purpose - Deepening existing relationships
• Social environment
  • Offline equivalent
• Profile review
  • Basic information
  • Picture
  • Facebook networks
  • Box below picture
• The wall
  • What to post
    • Useful information and references
    • Who you are - what you do, what you feel, what you believe
    • A mix of personal & professional
    • Unobtrusive
  • Text, Links, Video, Notes
• Chat
• Search
  • Keywords or individuals within your network
  • People, Pages, Groups, Events
• Controlling information overload
• Settings Notifications
  • Create Friend List
  • Rearrange hierarchy of News Feed content
  • Remove posts (from specific Friends)
• Privacy Settings
  • Contact Email - Add all email addresses
  • Privacy Settings
• Group creation
  • Basic information
  • Customization
  • Officers and titles
  • Members and invite statuses
  • Invites
• Page creation
  • Page network type
  • Basic Information
  • Administrators
  • Settings
  • Applications
    • Default Applications and uses
    • Layout
    • Boxes
    • Edit / Settings
    • Searching for new applications  
• Similarities, differences and uses
  • Profile
  • Group
  • Page
• Applications (Internal)
  • Use within Profile
  • Use within Page
• Applications (External)
  • Example of Desktop API
    • Digsby.com
  • Mobile Alerts
    • Set-up within Facebook
    • Carrier applications (iPhone & BlackBerry)
  • Interfacing with Facebook through your website/blog
    • Facebook Connect
    • Facebook Share

Twitter

• Purpose - expand your network
• Social Environment
  •  Offline equivalent
• Profile
  • Image
  • Description and URL
• Structure - based upon 140 character micro-blogging
• Tweets
  • Networking
  • Conversation
• Privacy
  • Comfort level
  • Mix personal and professional
• What to post
  • Seeker of information
  • Provider of information
  • Who you are
• Connecting
  • To folks you do not know
  • Not reciprocal
  • Search.twitter.com to find folks to follow
• Following & Un-following
  • Process of fertilizing and pruning conversations
• Twitter applications
  • Managing conversation flow and twitter functionalities through 3rd party API’s
  • Mobile alerts
  •  
    • Mobile Carrier Applications (Twitterberry BlackBerry and iPhone Apps)
  • Desktop Applications
    • TweetDeck.com
    • Twhirl.org
    • Digsby.com
• Twitter functionality enhanced applications
  • Tweetlater.com
    • Auto Direct Message replies to new followers
    • Auto Follow new followers
    • Auto Un-follow those who un-follow you
    • Alerts when un-followed
    • Scheduled Tweets
    • Organized and emailed @replies & Direct Messages