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M.O.M.s Social Networking Workshop Agenda 6-27-09

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Submitted by Angela on Mon, 2009-06-08 16:38

Instructor Intro

Partner Matching

  • Who reads blogs?
  • Has anyone comment on a blog?
  • Who has used Facebook?
  • Has anyone used Facebook as an advocacy tool?

Review of Agenda

  • Many social networking tools available. In order to not overwhelm, we are focusing upon blogs and Facebook.
  • Questions welcome

Purpose of Social Networking

  • Build relationships
  • Spread message via network
  • Viral nature of social networks

Privacy

  • How much to share - Your choice
  • What to not share
  • Information control (or lack there of)

Online Advocacy

  • Within your network, outside of your network, expanding your network
  • Unobtrusive advocacy. Benefit to others knowing your interests and passions.
  • When advocating within a network,
    • reflect fact that you are multi-dimensional (ie, do not only talk about meningitis)
    • deepen existing relationships (ie comment on others' posts)

Facebook

  • Structure based upon the individual
  • Relationship Building
    • Virtual coffee shop
    • Unobtrusive reminders to your network of who you are and what your priorities are
  • The wall – a mix of personal & professional
  • Unobtrusive issue advocacy
    • Status updates including links and videos
    • Notes
      • Share information and stories
    • Groups/Pages
      • Get involved in non-meningitis organizations in order to expand your network
      • Participate in the NMA Facebook Page
      • Search
    • Events
      • Event promotion
      • Finding events with which to partner
  • Controlling information overload
    • Notifications
    • Remove updates from specific Friends
  • Settings
    • Notifications
    • Add all email addresses
    • Privacy

Reading Blogs - Finding & Filtering

Begin With:

Finding blogs to read:

Filtering Strategies:

  • Read more than 1 post and the About Page
  • Comments can be as valuable or more valuable than the post itself

Managing:

Commenting 

  • Username - developing an online representation of you
  • Mix facts with personal experience

Key Points – M.O.M.s Blog & Facebook Commenting

  • Prepare a brief statement regarding your personal experience with meningococcal disease.
  • Pre-teens and teens are at increased risk of contracting meningococcal disease; however, the majority of cases among this age group are potentially vaccine-preventable.
  • Meningococcal disease progresses quickly and can be easily misdiagnosed because early symptoms are similar to those of the flu; vaccination is the best way to protect against the disease.
  • The CDC recommends the meningococcal vaccine for all pre-teens and teens 11 to 18 years of age, as well as college freshmen planning to live in dormitories.
  • We didn’t learn there was a vaccine available to protect against meningococcal disease until after our [son/daughter] got sick.  If we had known, we would have had [him/her] vaccinated and [may have been able to spare [him/her] from this devastating disease OR [he/she] might be alive today].
  • For more information, go to www.nmaus.org.

our mission

ShinyDoor specializes in social media training and consulting for small and medium businesses, non-profits, and government agencies. We teach the realities, benefits and strategies of social networking to help you build quality relationships. We believe relationships are key to developing strong commerce and healthy communities.

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ShinyDoor Founder, Angela Siefer, envisions a world in which all members of society have the tools and the resources to use the Internet for the betterment of themselves and their communities.