Using Social Media Effectively:
- Who you are online should be who you are offline. Social media tools are a means of reaching your offline goals. To do so, you must be yourself when online.
- Use social media to strengthen relationships you are building offline. You do not have time to go to coffee with everyone. Think of social media as virtually building relationships you would build offline if you had the time.
- Each social media tool has different functionality. The right tool for the right job applies to our online activities as much as it does to our offline activities. Before jumping into social media, determine what you want to accomplish, research the tools and determine which tool(s) will help you reach your goal(s).
- Be genuine. Others recognize sincerity. Your online efforts will have much greater impact if you are sincere.
- When expanding your network, get to know interesting folks. That makes being genuine much easier!
