Alliance for Community Media

Seems to me, community media and social media are natural partners.

When I asked for a 140 character definition between community media and social media on Facebook, my Friends (from a variety of backgrounds and experiences) engaged in a spirited discussion. As a group, the following was created:

Social media = interactive, participatory digital media.
Community Media = tools, training & transmission owned & operated by/with citizenry.

Ben Sheldon of the CTC VISTA Project stated, "Community Media emphasizes the *purpose* behind the media: to provide people the opportunity for self-realization through free expression. Social Media emphasizes the *media* in a shared process: producing it, distributing it, consuming it, the tools involved, etc. Community Media doesn't have to be Social Media (attending a desktop publishing class at a CTC isn't very group-oriented), just like social media may not be community media (Comcast's Twitter account). Social Media is a production strategy. Community Media is the expression of a free and democratic society."

I am certain community media folks and social media folks need each other.

Why Community Media Centers Need Social Media Folks
A good number of community media centers were originally created as public access centers. These centers are in the midst of a transition. Due to state cable franchising, many are seeing their funding disappear (because the funding was reliant upon local cable franchising agreements). They are also adjusting to our culture's reduced reliance upon TV and increased dependence upon the Internet. According to the April 2009 report From Luxury to Necessity - And Back Again released by the Pew Research Center, American's view of the television as a necessary appliance decreased by 12% points since 2006 while our view of broadband as a necessary appliance increased by 2% points.

Imagine you were told the way you have been doing business is obsolete. Who told you this? Mostly government officials. (Yes, I know the government is always on the cutting edge of technology.) How would you respond? You would probably respond similarly to the 5/10/whatever steps of grief/anger. That is pretty much what has happened to Community Media Centers, those places where community folks learned to shoot, edit and produce video. Those places where community organizations, religious organizations and local governments post their events and produce their shows. They have been told they are no longer needed now that the Internet can stream video. (Often referred to as the YouTube phenomenon). They have been told this because the government officials (and those who would restrict future funding) do not understand that distributing the locally produced content on cable is only one piece of the public benefit provided by Community Media Centers.

After going through their multiple steps of grief/anger, community media folks are planning for their future. As a community, they are discussing how to best be of benefit to the individuals in their regions who need them. They are discussing how to post locally created content online, how doing so changes the structure they have been familiar with.

I was honored to engage in these discussions at the Central States Alliance for Community Media Regional Conference & Trade Show where they had asked me to speak on a couple of panels. I love spending time with folks who have dedicated themselves to their cause. And these folks very much have.

Some in community media are very uncomfortable with the idea of becoming an online creation and distribution hub for community media. Others have already started down the path.

During my sessions we discussed the following: